Skinny Bundles are a controversial subject in the US. But we think they are coming as people continue to shift through the wide range of services and options they have for entertainment. While their impact is at best uncertain, we can learn a little from the experience in Europe.
Research from Strategy Analytics has revealed that pay-TV prices remain stable in most countries with the new and increasingly popular stripped-down offerings driving cost down in select places.
Disney is Pro Skinny Bundles for its ESPN Content
The Walt Disney Company (DIS) continues to believe in the enduring value of ESPN. The company is pursuing a skinny bundle strategy for ESPN as millennials move away from pay-TV. In a bid to be a part of skinny bundles, early this month, Disney’s ESPN was added to Sony’s (SNE) PlayStation Vue service. Disney’s ESPN is also a part of Dish Network’s (DISH) Sling TV.
This is not the best idea of course from the Cable operators perspective. These smaller packages serve as another alternative to people being connected to cable.
When ESPN joined Dish Network’s Sling TV skinny bundle service in 2014, it did so with some reservations and some stipulations. But as it finds cord cutting more than just a disturbing fad, the Worldwide Leader not only finds that it’s welcoming skinny bundles and is looking to join more.
What This Means to You!